Pay up to 20% less
Move more and you'll pay around 10% less. Train seriously and that climbs to 20%. Fair is fair.
Income Protection for people who exercise
A monthly income if illness or injury stops you working. The fitter you are, the less you pay
How the price worksStandard price
£–a month
Indicative, for a 35 year old in a desk job earning £50,000, before your fitness is taken into account
Connect 
or 
and we will price your actual fitness. It takes about a minute
Indicative price. Arranged by Best Insurance, underwritten by Great American
Nothing improves your life expectancy more than fitness
Just two and a half hours per week can increase your life by 7 years. Your VO2 Max is the single best predictor of your lifespan. Isn't it time that your cover factored fitness into pricing?
Turn your exercise
data into savings
Our algorithm turns your exercise data into a prediction of your life expectancy. We turn that into lower prices for your Income Protection, then keep assessing you every three months and help you improve your longevity over time.
Assess my longevity
Why Kale?
Re-priced every quarter
Your price isn't fixed on the day you apply. Every quarter it re-sets, so training brings it down — and it never rises above the standard price for your age.
Train for longevity
Your quarterly assessment shows what's pulling your healthspan down. The app shows you how to fix it, week by week. The number moves when you do.
My old insurer didn't care what I did. Kale does. Cheaper premium, plus a longevity coach telling me what to actually work on."
Two ways in
Buy online. Or talk to a human.
Get a quote online
Five minutes. Income Protection, with your Longevity Level priced in.
Speak to an advisor
Not sure how much cover you need, or how long you could go without pay? We'll talk it through.
The Longevity Letter
Longevity really isn't that complicated. The Longevity Letter proves it. Science-backed guides and expert interviews.
